brand identity
I create visual identities that grow from values, intuition, and the human side of a brand, not from templates or trends.
My work blends strategy with artful expression, hand-drawn details, organic forms, and careful visual direction. Each brand is shaped as a cohesive world, designed to feel alive and honest, and to live naturally across digital, print, and product spaces.
These identities are made to resonate, to be recognised, and to support brands that want to show up with clarity, confidence, and soul.
Brand identity begins with feeling, not form
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
- Strategic foundation to guide the visual identity
- Visual direction and moodboard
- Custom brand concept
- Logo system (primary, secondary logo and brand mark)
- Brand color palette
- Brand typography
- Hand drawn pattern
- Hand drawn texture
- Final brand files for digital and print use
- Essential Brand Style Guide
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
BACK
BACK
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
BACK
Unlimited within the scope of the brief
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
BACK
3-4 weeks
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
€1000 (2 payments of €500)
BACK
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
- Strategic foundation to guide the visual identity
- Visual direction and moodboard
- Custom brand concept
- Logo system (primary, secondary logo and brand mark)
- Brand color palette
- Brand typography
- Hand drawn pattern
- Hand drawn texture
- Final brand files for digital and print use
- Essential Brand Style Guide
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
BACK
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
Unlimited within the scope of the brief
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
3-4 weeks
This branding package is designed to give your business a clear and cohesive visual presence. The process begins with understanding your brand’s direction, audience and positioning, allowing every visual decision to feel thoughtful, intentional and aligned.
The result is a refined visual identity that feels natural to your brand and works consistently across all touchpoints, supporting both recognition and long-term growth.
A hand-crafted visual identity rooted in meaning and clarity
brand essentials
€1000 (2 payments of €500)
01 you will receive
01 you will receive
- Strategic foundation to guide the visual identity
- Visual direction and moodboard
- Custom brand concept
- Logo system (primary, secondary logo and brand mark)
- Brand color palette
- Brand typography
- Hand drawn pattern
- Hand drawn texture
- Final brand files for digital and print use
- Essential Brand Style Guide
BACK
02 revisions
02 revisions
BACK
03 timeframe
03 timeframe
BACK
04 investments
04 investments
BACK
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
- Everything from Brand Foundation
- Everything from Brand Essentials
- Extended logo system (up to 5 logo variations)
- 5 X handrawn illustrations
- Visual marketing collateral of your choice (thank you card, business card, flyer)
- Final brand files for digital and print use
- Comprehensive brand style guide with extended usage guidelines
BACK
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
BACK
Unlimited within the scope of the brief
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
BACK
4-6 weeks
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
€1500 (3 payments of €500)
BACK
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
- Everything from Brand Foundation
- Everything from Brand Essentials
- Extended logo system (up to 5 logo variations)
- 5 X handrawn illustrations
- Visual marketing collateral of your choice (thank you card, business card, flyer)
- Final brand files for digital and print use
- Comprehensive brand style guide with extended usage guidelines
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
Unlimited within the scope of the brief
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
4-6 weeks
Complete Brand Experience combines strategic clarity with a complete visual identity and brand system. We define your brand’s direction and translate it into consistent visuals that work across all touchpoints.
This package includes everything from Brand Foundation and Brand Essentials, expanded with custom hand-drawn illustrations, visual marketing collateral and a comprehensive brand style guide. The result is a clear, confident brand designed for long-term use and growth.
A complete brand system, from strategy to visual expression
complete brand experience
€1500 (3 payments of €500)
01 you will receive
01 you will receive
- Everything from Brand Foundation
- Everything from Brand Essentials
- Extended logo system (up to 5 logo variations)
- 5 X handrawn illustrations
- Visual marketing collateral of your choice (thank you card, business card, flyer)
- Final brand files for digital and print use
- Comprehensive brand style guide with extended usage guidelines
BACK
02 revisions
02 revisions
BACK
03 timeframe
03 timeframe
BACK
04 investments
04 investments
BACK
Brand Foundation is where your brand begins to take shape.
We define what your brand stands for, who it speaks to and how it should be perceived. Through thoughtful research and reflection, we bring clarity to your positioning, audience and core message.
This process creates a clear and grounded framework that helps your brand move forward with confidence, intention and a strong sense of direction.
Where your brand’s meaning takes shape before visuals appear
Brand Foundation
Brand Foundation is where your brand begins to take shape.
We define what your brand stands for, who it speaks to and how it should be perceived. Through thoughtful research and reflection, we bring clarity to your positioning, audience and core message.
This process creates a clear and grounded framework that helps your brand move forward with confidence, intention and a strong sense of direction.
Where your brand’s meaning takes shape before visuals appear
Brand Foundation
- Brand purpose, mission and values
- Positioning and key differentiators
- Ideal audience profile
- Competitor overview
- Brand personality and tone of voice
- Visual direction to guide future design
- Strategic summary and guidance
BACK
Brand Foundation is where your brand begins to take shape.
We define what your brand stands for, who it speaks to and how it should be perceived. Through thoughtful research and reflection, we bring clarity to your positioning, audience and core message.
This process creates a clear and grounded framework that helps your brand move forward with confidence, intention and a strong sense of direction.
Where your brand’s meaning takes shape before visuals appear
Brand Foundation
BACK
1 week
Brand Foundation is where your brand begins to take shape.
We define what your brand stands for, who it speaks to and how it should be perceived. Through thoughtful research and reflection, we bring clarity to your positioning, audience and core message.
This process creates a clear and grounded framework that helps your brand move forward with confidence, intention and a strong sense of direction.
Where your brand’s meaning takes shape before visuals appear
Brand Foundation
€1500 (3 payments of €500)
BACK
01 you will receive
01 you will receive
- Brand purpose, mission and values
- Positioning and key differentiators
- Ideal audience profile
- Competitor overview
- Brand personality and tone of voice
- Visual direction to guide future design
- Strategic summary and guidance
BACK
02 timeframe
02 timeframe
BACK
03 investments
03 investments
BACK
Brand Foundation is where your brand begins to take shape.
We define what your brand stands for, who it speaks to and how it should be perceived. Through thoughtful research and reflection, we bring clarity to your positioning, audience and core message.
This process creates a clear and grounded framework that helps your brand move forward with confidence, intention and a strong sense of direction.
Where your brand’s meaning takes shape before visuals appear
Brand Foundation
Brand Foundation is where your brand begins to take shape.
We define what your brand stands for, who it speaks to and how it should be perceived. Through thoughtful research and reflection, we bring clarity to your positioning, audience and core message.
This process creates a clear and grounded framework that helps your brand move forward with confidence, intention and a strong sense of direction.
Where your brand’s meaning takes shape before visuals appear
Brand Foundation
- Brand purpose, mission and values
- Positioning and key differentiators
- Ideal audience profile
- Competitor overview
- Brand personality and tone of voice
- Visual direction to guide future design
- Strategic summary and guidance
BACK
Brand Foundation is where your brand begins to take shape.
We define what your brand stands for, who it speaks to and how it should be perceived. Through thoughtful research and reflection, we bring clarity to your positioning, audience and core message.
This process creates a clear and grounded framework that helps your brand move forward with confidence, intention and a strong sense of direction.
Where your brand’s meaning takes shape before visuals appear
Brand Foundation
BACK
1 week
Brand Foundation is where your brand begins to take shape.
We define what your brand stands for, who it speaks to and how it should be perceived. Through thoughtful research and reflection, we bring clarity to your positioning, audience and core message.
This process creates a clear and grounded framework that helps your brand move forward with confidence, intention and a strong sense of direction.
Where your brand’s meaning takes shape before visuals appear
Brand Foundation
€700(2 payments of €350)
BACK
What this brings to your brand
Design that resonates emotionally and visually, helping people recognise themselves in your brand and trust what you do.
Space to grow
A visual identity that feels aligned and resolved, so you’re no longer questioning how your brand should look or feel.
Confidence in your brand
Connection with the right audience
A flexible visual foundation that supports growth without losing character or authenticity.
"Working with Paulina helped me finally gain clarity about where I wanted to take my business. During the onboarding process, I started reflecting on what my brand was really about, something I hadn’t done before.
Before working together, I had a lot of ideas and styles in mind but no clear direction. I kept changing logos and labels and never felt fully confident in any of them.
Working with Paulina saved me a lot of time and gave my brand a sense of consistency and confidence. The visuals now feel intentional, and our customers notice that. I would absolutely recommend working with her. She brings focus, direction, and beautiful illustrations, and the whole process gave me real peace of mind."
Nicole,
I finally felt at peace with how my brand looked and felt!
The Desert Cottage
“The communication throughout the process was clear and smooth. Paulina perfectly captured what our brand wants to represent through the logo design. I’m very happy with the outcome!”
Aga,
Masseria
Macchia Trappeto
The logo finally felt like us!
“Paulina brings a rare combination of creativity, clarity, and integrity to her work. She is thoughtful, honest, and deeply invested in her clients’ success. Her ability to translate ideas into meaningful, beautiful visuals is exceptional, and her process feels both professional and genuinely personal.
I have worked with many designers over the years, but none have matched Paulina’s level of care, talent, and attention to detail. I highly recommend her to anyone looking for a designer who not only delivers outstanding results, but also makes the entire experience feel inspiring and effortless.”
cHARA,
Bliss Natura
Paulina truly cares about the work and the people behind it!
Frequently asked questions
If you’re ready to move forward, start by submitting an inquiry form. This helps me understand your business, goals, and timeline before we speak.
After reviewing your application, I’ll reach out to confirm availability and, if needed, schedule a short call to align on details.
Once we agree to move forward, we sign the contract and secure your project with a deposit. From there, you complete the a questionnaire, we define the direction, develop concepts, and refine collaboratively until everything feels fully aligned and ready to launch.
What does the process look like?
That’s completely normal. Most clients start with a feeling, not a clear visual direction.
Through a structured questionnaire and strategy phase, we define your positioning, audience, and visual direction before any design begins. You don’t need to have everything figured out, the process is designed to bring clarity.
What if I don’t know exactly what I want yet?
The first concept is based on strategy, not guesswork.
If something feels off, we refine and adjust together. We continue working until the final result feels fully aligned and right for your brand.