custom designs
These visuals can take many forms, from packaging and print to merchandise and social content. This work focuses on artful, hand-drawn visual design created with care and attention to detail.
Brand visuals can be developed as a standalone project or created as an extension of existing branding, adding depth, warmth, and a human layer to the brand’s visual presence.
Brand visuals shape how a brand is seen, felt, and remembered
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
BACK
- Instagram audit
- Bio optimisation
- 5 Highlight Covers
- Content themes
- Font & colour palette selection
- Visual direction\Moodboard
- 15 post & story templates
- Growth strategy
- Posting Schedule
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
BACK
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
BACK
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
€500 (2 payments of €250)
BACK
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
- Instagram audit
- Bio optimisation
- 5 Highlight Covers
- Content themes
- Font & colour palette selection
- Visual direction\Moodboard
- 15 post & story templates
- Growth strategy
- Posting Schedule
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
€500 (2 payments of €250)
Your Instagram isn’t just a platform, it’s an extension of your brand story. Through visual direction and a considered content approach, your page is shaped as a cohesive space rather than a stream of disconnected posts.
The result is a clear and manageable visual system that supports your brand’s presence and allows it to unfold naturally, without pressure or noise.
Instagram becomes a place where your brand can be seen and felt
Instagram Brand Growth
01 you will receive
01 you will receive
- Instagram audit
- Bio optimisation
- 5 Highlight Covers
- Content themes
- Font & colour palette selection
- Visual direction\Moodboard
- 15 post & story templates
- Growth strategy
- Posting Schedule
BACK
02 revisions
02 revisions
BACK
03 timeframe
03 timeframe
BACK
04 investments
04 investments
BACK
Illustrations are created based on your products, materials, and intended use, ensuring they translate clearly and naturally across different formats. The focus is on developing visuals that feel intentional, adaptable, and aligned with your brand’s visual direction.
Merch design can be approached as a standalone visual project or as a complementary part of a broader branding or visual system.
Artworks prepared for real-world application
merch design
Illustrations are created based on your products, materials, and intended use, ensuring they translate clearly and naturally across different formats. The focus is on developing visuals that feel intentional, adaptable, and aligned with your brand’s visual direction.
Merch design can be approached as a standalone visual project or as a complementary part of a broader branding or visual system.
Artworks prepared for real-world application
merch design
01 you will receive
01 you will receive
- Custom hand-drawn illustrations
- Final, production-ready artwork files
- Adapted versions for selected products
- Files ready for print or manufacturing use
BACK
02 revisions
02 revisions
BACK
03 timeframe
03 timeframe
BACK
04 investments
04 investments
BACK
Pricing is indicative and may vary depending on complexity and scope.
Print design for brands and physical touchpoints
print design
Pricing is indicative and may vary depending on complexity and scope.
Print design for brands and physical touchpoints
print design
01 you will receive
01 you will receive
BACK
- Brochure
- Booklet
- Menu
- Flyer
- Business Card
- Invintation
- Gift Card
02 revisions
02 revisions
BACK
03 timeframe
03 timeframe
BACK
Final investment may vary depending on format and technical requirements.
Custom packaging design for product-based businesses
packaging design
BACK
- Full packaging layout (incl. die-line setup)
- Additional packaging layout
- Primary label design
- Additional label
- Custom vector illustration
- Packaging pattern
02 revisions
02 revisions
BACK
03 timeframe
03 timeframe
BACK
What this brings to your brand
Design that resonates emotionally and visually, helping people recognise themselves in your brand and trust what you do.
Space to grow
A visual identity that feels aligned and resolved, so you’re no longer questioning how your brand should look or feel.
Confidence in your brand
Connection with the right audience
A flexible visual foundation that supports growth without losing character or authenticity.
"Working with Paulina helped me finally gain clarity about where I wanted to take my business. During the onboarding process, I started reflecting on what my brand was really about, something I hadn’t done before.
Before working together, I had a lot of ideas and styles in mind but no clear direction. I kept changing logos and labels and never felt fully confident in any of them.
Working with Paulina saved me a lot of time and gave my brand a sense of consistency and confidence. The visuals now feel intentional, and our customers notice that. I would absolutely recommend working with her. She brings focus, direction, and beautiful illustrations, and the whole process gave me real peace of mind."
Nicole,
I finally felt at peace with how my brand looked and felt!
The Desert Cottage
“The communication throughout the process was clear and smooth. Paulina perfectly captured what our brand wants to represent through the logo design. I’m very happy with the outcome!”
Aga,
Masseria
Macchia Trappeto
The logo finally felt like us!
“Paulina brings a rare combination of creativity, clarity, and integrity to her work. She is thoughtful, honest, and deeply invested in her clients’ success. Her ability to translate ideas into meaningful, beautiful visuals is exceptional, and her process feels both professional and genuinely personal.
I have worked with many designers over the years, but none have matched Paulina’s level of care, talent, and attention to detail. I highly recommend her to anyone looking for a designer who not only delivers outstanding results, but also makes the entire experience feel inspiring and effortless.”
cHARA,
Bliss Natura
Paulina truly cares about the work and the people behind it!
Frequently asked questions
If you’re ready to move forward, start by submitting an inquiry form. This helps me understand your business, goals, and timeline before we speak.
After reviewing your application, I’ll reach out to confirm availability and, if needed, schedule a short call to align on details.
Once we agree to move forward, we sign the contract and secure your project with a deposit. From there, you complete the a questionnaire, we define the direction, develop concepts, and refine collaboratively until everything feels fully aligned and ready to launch.
What does the process look like?
That’s completely normal. Most clients start with a feeling, not a clear visual direction.
Through a structured questionnaire and strategy phase, we define your positioning, audience, and visual direction before any design begins. You don’t need to have everything figured out, the process is designed to bring clarity.
What if I don’t know exactly what I want yet?
The first concept is based on strategy, not guesswork.
If something feels off, we refine and adjust together. We continue working until the final result feels fully aligned and right for your brand.