Now booking spring 2026!

Logo design

every logo begins with the story




I craft logos that feel personal, soulful, and rooted in the character of your brand.

From concept to final details, every element is considered to create a clear and timeless visual language. The goal is to design logos that not only look beautiful, but also work effortlessly across all touchpoints and grow with your brand over time.

A primary logo is the starting point of your brand’s visual language. It sets the tone for how your brand is seen and felt, and becomes the first visual connection with your audience.
This service is focused on creating a clear, adaptable logo designed for long-term use as your brand grows.


primary logo

01   you will receive

  1. Market and target audience research, competitor analysis
  2. Visual direction and moodboard
  3. Custom logo concept
  4. Logo colors
  5. Logo fonts
  6. Final logo files for digital and print use

BACK

book this project

A primary logo is the starting point of your brand’s visual language. It sets the tone for how your brand is seen and felt, and becomes the first visual connection with your audience.
This service is focused on creating a clear, adaptable logo designed for long-term use as your brand grows.


primary logo

02   revisions

Unlimited within the scope of the brief

book this project

BACK

A primary logo is the starting point of your brand’s visual language. It sets the tone for how your brand is seen and felt, and becomes the first visual connection with your audience.
This service is focused on creating a clear, adaptable logo designed for long-term use as your brand grows.


primary logo

03   timeframe

2 weeks

book this project

BACK

A primary logo is the starting point of your brand’s visual language. It sets the tone for how your brand is seen and felt, and becomes the first visual connection with your audience.
This service is focused on creating a clear, adaptable logo designed for long-term use as your brand grows.


primary logo

04   investments

€500  (2 payments of €250)

BACK

book this project

A primary logo is the starting point of your brand’s visual language. It sets the tone for how your brand is seen and felt, and becomes the first visual connection with your audience.
This service is focused on creating a clear, adaptable logo designed for long-term use as your brand grows.


primary logo

01   you will receive

01   you will receive

  1. Market and target audience research, competitor analysis
  2. Visual direction and moodboard
  3. Custom logo concept
  4. Logo colors
  5. Logo fonts
  6. Final logo files for digital and print use

BACK

02   revisions

02   revisions

Unlimited within the scope of the brief

BACK

03   timeframe

03   timeframe

2 weeks

BACK

04   investments

04   investments

€500 (2 payments of €250)

BACK

book this project

What this brings to your brand

Design that resonates emotionally and visually, helping people recognise themselves in your brand and trust what you do.

Space to grow

A visual identity that feels aligned and resolved, so you’re no longer questioning how your brand should look or feel.

Confidence in your brand

Connection with the right audience

A flexible visual foundation that supports growth without losing character or authenticity.

"Working with Paulina helped me finally gain clarity about where I wanted to take my business. During the onboarding process, I started reflecting on what my brand was really about, something I hadn’t done before.
Before working together, I had a lot of ideas and styles in mind but no clear direction. I kept changing logos and labels and never felt fully confident in any of them.
Working with Paulina saved me a lot of time and gave my brand a sense of consistency and confidence. The visuals now feel intentional, and our customers notice that. I would absolutely recommend working with her. She brings focus, direction, and beautiful illustrations, and the whole process gave me real peace of mind."

Nicole,

I finally felt at peace with how my brand looked and felt!

The Desert Cottage

“The communication throughout the process was clear and smooth. Paulina perfectly captured what our brand wants to represent through the logo design. I’m very happy with the outcome!”

Aga,

Masseria
Macchia Trappeto

The logo finally felt like us!

“Paulina brings a rare combination of creativity, clarity, and integrity to her work. She is thoughtful, honest, and deeply invested in her clients’ success. Her ability to translate ideas into meaningful, beautiful visuals is exceptional, and her process feels both professional and genuinely personal.
I have worked with many designers over the years, but none have matched Paulina’s level of care, talent, and attention to detail. I highly recommend her to anyone looking for a designer who not only delivers outstanding results, but also makes the entire experience feel inspiring and effortless.”

cHARA,

Bliss Natura

Paulina truly cares about the work and the people behind it!

Frequently asked questions

If you’re ready to move forward, start by submitting an inquiry form. This helps me understand your business, goals, and timeline before we speak.
After reviewing your application, I’ll reach out to confirm availability and, if needed, schedule a short call to align on details.
Once we agree to move forward, we sign the contract and secure your project with a deposit. From there, you complete the a questionnaire, we define the direction, develop concepts, and refine collaboratively until everything feels fully aligned and ready to launch.


What does the process look like?

That’s completely normal. Most clients start with a feeling, not a clear visual direction.
Through a structured questionnaire and strategy phase, we define your positioning, audience, and visual direction before any design begins. You don’t need to have everything figured out, the process is designed to bring clarity.


What if I don’t know exactly what I want yet?

The first concept is based on strategy, not guesswork.
If something feels off, we refine and adjust together. We continue working until the final result feels fully aligned and right for your brand.


What if I don’t like the first concept?

Let’s build yours

Thoughtful design gives it form

start a project

Every brand has a story