Hand-drawn branding shaped by your story, not trends
Visual identities and websites for thoughtful brands
from hand to screen
working worldwide
from meaning to form
Some brands follow trends.
Others follow their own direction.
I design for those who value clarity over noise and character over temporary aesthetics. Brands that are built thoughtfully and meant to last beyond seasonal shifts.
My role is to translate that depth into visual identities and websites that feel cohesive, grounded, and unmistakably their own.
Branding and websites
rooted in art,
created by hand,
and guided by strategy
My background combines a deep love for drawing and visual expression with strong analytical and systems thinking. This balance allows me to create brands and websites that feel intuitive, thoughtful, and grounded, not only visually, but also in how they work.
Inspired by nature, travel, and human stories, I design living visual identities built from hand-drawn elements, organic forms, and clarity rather than rigid geometry or trends. The goal is always the same: to help brands feel real, recognisable, and meaningful to the people they’re meant to connect with.
I’m Paulina,
a brand designer and illustrator
behind the work
"Working with Paulina helped me finally gain clarity about where I wanted to take my business. During the onboarding process, I started reflecting on what my brand was really about, something I hadn’t done before.
Before working together, I had a lot of ideas and styles in mind but no clear direction. I kept changing logos and labels and never felt fully confident in any of them.
Working with Paulina saved me a lot of time and gave my brand a sense of consistency and confidence. The visuals now feel intentional, and our customers notice that. I would absolutely recommend working with her. She brings focus, direction, and beautiful illustrations, and the whole process gave me real peace of mind."
Nicole,
I finally felt at peace with how my brand looked and felt!
The Desert Cottage
“The communication throughout the process was clear and smooth. Paulina perfectly captured what our brand wants to represent through the logo design. I’m very happy with the outcome!”
Aga,
Masseria
Macchia Trappeto
The logo finally felt like us!
“Paulina brings a rare combination of creativity, clarity, and integrity to her work. She is thoughtful, honest, and deeply invested in her clients’ success. Her ability to translate ideas into meaningful, beautiful visuals is exceptional, and her process feels both professional and genuinely personal.
I have worked with many designers over the years, but none have matched Paulina’s level of care, talent, and attention to detail. I highly recommend her to anyone looking for a designer who not only delivers outstanding results, but also makes the entire experience feel inspiring and effortless.”
cHARA,
Bliss Natura
Paulina truly cares about the work and the people behind it!
Download the Investment Guide which outlines how projects are structured, from early direction to final delivery.
It includes an overview of branding and website services, timelines, and investment levels, along with insight into my approach and way of working.
The guide is meant to offer clarity before starting a project, helping you understand whether this collaboration feels right.
Collaboration and
process
